Implementation of Corporate Social Responsibility in TourismBusinesses in Ate, Peru: Motivations and obstacles perceived byManagers

Abstract

The objective was to analyze the motivations of managers, the level of implementation and obstacles of a corporate social responsibility (CSR) policy in tourism businesses. Methods and materials: The study design was non-experimental, basic, exploratory, descriptive and correlational. A questionnaire was applied to 31 managers of tourism businesses in the district of Ate, Peru. The results show that the most important motivations were to make the
image of the business visible and the capacity to attract financial resources. As for the level of implementation of CSR policy, the managers were neutral with respect to the level of awareness, collaboration and incorporation of
CSR actions, but agreed with the commitment, communication and evaluation to implement CSR. However, the higher the level of awareness of managers, the higher the level of commitment, communication and evaluation of
CSR policy. There is a direct relationship to greater collaboration and evaluation of the CSR policy. In addition, a less relevant obstacle is the lack of information about CSR. In conclusion, fewer CSR actions are incorporated in tourism organizations when there is less collaboration and evaluation on the part of managers.